#MEDICARE4ALL
ADVOCACY CAMPAIGN

After the November, 2016 presidential elections, national organizers began laying the groundwork for a movement to protect the Affordable Care Act and advocate for single-payer health care, an improved "Medicare for All."

As part of that effort, a #Medicare4All day of action was called for January 20, 2017. Utilizing the social media influence of key organizers, the public was encouraged to get involved in health care organizing and to participate on January 20 by contacting Congress.

I designed, built and maintain the fight4medicare.com website, the organizing hub for our day of action. To promote the site and give our brand a professional image, I created coordinated Facebook and Twitter pages. Our influencers launched a powerful social media campaign using graphics and copy I created. On the website, over 750 people signed up to receive the newsletters I wrote and distributed.

On January 20, our Thunderclap social media post was supported by over 350 people and had a social reach of nearly 2,500,000. Hits to fight4medicare.com surged and our instructions on how to call and email Congress flew around the internet. By giving people scripts and sample emails to use and easy, quick methods for contacting lawmakers, we made an impact on legislators nationwide.